Everyone is talking about automation and artificial intelligence in marketing. But let's be honest: nobody really knows how to unleash these superpowers. Despite the multitude of automation tools available, especially in the marketing/sales sector, most companies struggle with (intelligent) automation. Consequently, most marketing processes are still performed manually and fail to fully exploit the potential of data, despite the wide tool offer. The biggest challenges of automation lie mainly in fragmented data across numerous applications and systems, processes that are difficult to scale, and employees lacking the access and necessary skills for process automation, leading to a shortage of qualified professionals. The paradigm shift brought by No-Code/Low-Code technologies opens new opportunities for companies, significantly mitigating these challenges.
In this Masterclass at OMR 2023 by Workato and beyondbots, our Co-Founder, Automation Professor, and Thought Leader Andreas Fuchs will show you how to scale automation, utilize AI and other smart technologies, and elevate your marketing (and entire business) to the next level in no time.
In this 90-minute Masterclass, you can expect:
- An introduction to automation, the challenges and benefits that automation of business processes has to companies and their employees.
- A 5-step plan on how automation works in companies.
- How smart No-code/Low-code technologies can integrate and automate your existing system landscape quickly and without programming knowledge.
- Insights on how (marketing) processes can be easily and smartly enhanced with artificial intelligence (ChatGPT & co).
- How to not only use the potential of customer data but also impress and convince your customers, colleagues, and leaders.
- A live demo of a no-code/low-code application by Workato on campaign reporting.
- Additional exciting and practical use cases and studies on automation.
